中国广告产业的战略转型与产业核心竞争力的提升

本文运用核心竞争力理论,具体阐述了广告产业核心竞争力的内涵,通过对当前中国广告产业转型问题的深入剖析,提出广告公司经营的“泛专业化”和主营业务的“模糊化”,正严重消解中国广告产业的核心竞争力。作者在比照全球广告产业两次重大升级的基础上,指出中国广告产业的转型是广告产业可持续发展的战略必需,转型的核心和目标就是以广告产业为主导整合营销传播的相关领域,转型的实现途径是通过广告公司价值链的集聚和张大,提升广告产业的核心竞争力。     

我国提高养老保险统筹层次的阻力与策略

由于最初制度设计时的路径选择,我国养老保险的统筹层次偏低,而低层次统筹引发了一系列社会问题,将养老保险统筹层次提高到全国是健全社会保障制度的必然要求。虽然目前我国提高养老保险统筹层次还存在制度上、财政上的阻力,但从客观条件看,中国的财力有能力实现全国统筹。应明确养老保险实现全国统筹的改革目标,划清养老保险机构的责任界限,并改革统筹账户的基金分配办法,调动发达地区参与改革的积极性。     

我国企业年金计划模式选择

针对我国目前的国情现状和企业年金计划的发展阶段,在企业年金计划的基金积累和支付、运营、税制优惠、监管四个环节,分别采用兼容收益确定型和缴费确定型优势的模式、信托基金型模式、EET税制模式、定量限制型模式,才能从根本上促进我国企业年金计划的顺畅运行,使其真正成为我国养老金计划的＂第二支柱＂。     

统筹城乡发展中的“反哺”作用研究

内生增长模型的扩展研究表明,具有反哺意义的国家财政支出对农业增长有积极作用,并对农户的公共支出产生引致效果。实证研究显示,具有反哺意义的国家财政支出对我国农业增长有积极作用,但是与农户的公共支出之间形成了不合理的替代关系,一定程度上反映了当前我国支农财政政策的缺陷。因此,我国财政支农政策应该有别于基于公平正义理念的基本公共服务均等化,以及基于功能财政思想的相机抉择和短期调控,而扶持农业技术进步和农业的长期增长。     

A strategic performance measurement system for firms across supply and demand chains on the analogy of ecological succession

To answer the call for a new business that integrates economic, biological and human systems, this paper develops a strategic performance measurement system (SPMS) for firms across supply and demand chains (SDC) by analogy with ecological succession. Based on the explanation that SDC can be viewed as community, it develops SDC (monetary value) structure by analogy with community (trophic) structure. As energy flow in ecology follows the first and second laws of thermodynamics, monetary value flow in business follows two laws that are similar to the laws of thermodynamics. Based on these laws, as well as throughput accounting and traditional cost accounting, it puts forward a general monetary value flow model in SDC (i.e. in demand chain and in supply chain respectively). Based on the value flow model in SDC, it conceives an SDC evolution model with a case study on the maturity of Toyota Motor Corporation. Based on these two models, it develops an SPMS for firms across SDC with procedural and structural frameworks. The discussion about monetary value flows in business from nature to the final consumers or converse gives a chance to coordinate business with nature. The SPMS that rationally integrates effective evaluation of tiers in SDC and practical product development plans in firm will help firms create a sustainable commerce (e.g. product–service system).     

Multilateral subsidy games

This paper examines the rationale for multilateral agreements to limit investment subsidies. The welfare ranking of symmetric multilateral subsidy games is shown to depend on whether or not investment levels are “friendly”, raising rival profits in total, and/or strategic complements, raising rival profits at the margin. In both Cournot and Bertrand competition, when spillovers are low and competition is intense (because goods are close substitutes), national-welfare-maximizing governments over-subsidize investment, and banning subsidies would improve welfare. When spillovers are high, national governments under-subsidize from a global welfare perspective, but the subsidy game is welfare superior to non-intervention. For helpful comments we are grateful to two referees, to Arijit Mukherjee, and to participants in seminars at Prague and UCD, at the EEA Conference in Lausanne and at the GEP Conference on “New Directions in International Trade Theory” at the University of Nottingham, June 2007. Dermot Leahy acknowledges the support of the Science Foundation Ireland Research Frontiers Programme (Grant MAT 017).     

Mutually acceptable courses of action

We offer a game-theoretic framework that enables the analysis of situations whereby rational individuals with different beliefs and views of the world agree to a shared course of action. We introduce a new solution concept: a mutually acceptable course of action, which can be viewed as an (incomplete) contract or a social norm that free rational individuals would be willing to follow for their own diverse reasons. We show that by varying the degree of completeness of the underlying course of action, our concept can be related to commonly used solutions, such as perfect equilibrium, perfect Bayesian equilibrium, (rationalizable) self-confirming equilibrium, and rationalizable outcomes. We are grateful to the editor and an anonymous referee for very useful and helpful comments and suggestions. Earlier versions of this paper were circulated under the title “Towering over Babel: Worlds Apart but Acting Together”. We thank participants at the World Congress of Game Theory Society (2004), the International Conference on Game Theory (2004), the European Meeting (2004), and the Econometric Society World Congress (2005). Financial support from SSHRC and NSERC of Canada, and the National Science Council of Taiwan are gratefully acknowledged.     

资源能力战略特征和战略价值的分析框架研究

回顾了资源基础理论早期几篇重要文献对战略性资源能力特征的研究,并对这些研究进行了评述。在此基础上,针对资源能力的战略特征和战略价值判别问题,提出了一个包括“五标准三步骤”的分析框架,并运用该框架对资源能力进行了归类。     

The Decision to Use Alliances as Corporate Entrepreneurship: The Role of Resources and Skills

This aim of this research is to analyse the role of firm resources and skills in the decision to cooperate as a method for developing entrepreneurial activity. We use a sample of 967 entrepreneurial operations undertaken between 2000 and 2004 by 323 EU-15 companies. Results suggest that skills are more important than resources when choosing how to undertake an entrepreneurial activity. While experience in cooperation and possession of technological resources make the choice of an alliance more probable, experience in entrepreneurial activities and possession of physical resources may lead the company to opt for other alternatives.     

The interplay between cognitive- and affective conflict and cognition- and affect-based trust in influencing decision outcomes

Research on strategic decision-making has focused on both conflict and trust as important process variables that affect decision outcomes. Taking information processing perspective, the present study investigates the interplay between two types of conflict and two types of trust and argues that cognitive conflict and cognition-based trust are far more important than the affective conflict and affect-based trust in strategic decision-making teams. The perceptions of trustworthiness based on the competence of the executives enhance decision quality and commitment whereas the perceptions of trustworthiness based on relationships do not have any affect on outcomes. Multi-informant data from 109 hospitals revealed that cognition-based trust is a moderator in the relationship between conflict and outcomes whereas affect-based trust does not moderate the relationship. The implications of the divergence roles of both conflict and trust are discussed.